Case Study:  Market Entry - International Automotive Manufacturing

Developed detailed business cases and implementation roadmap for remanufacturing in South America and Asia

Situation and Objective

  • Automotive market dynamics presented emerging market opportunities for reman service parts

  • A global automotive OEM requested a comprehensive competitive market assessment and recommendations for establishing reman offerings in South America and Asia

  • OEM’s executive leadership sought to enter the markets in a smart and well informed manner properly aligned with overall business unit strategy

Approach

  • Conduct a comprehensive competitive market study of remanufacturing in South America and APAC

  • Develop a detailed understanding of the product pipeline in order to identify candidate part numbers for remanufacturing

  • Evaluate regional supply base capabilities first hand

  • Construct tools to evaluate business case for launching new remanufacturing programs

  • Hold cross-functional workshops to develop strategic scenarios and gain buy-in on recommended path forward

Results and benefits

  • Delivered summary of financial opportunity (NPV) by region and component type

  • Prioritized target part numbers, implementation timing and supplier partners for key reman opportunities

  • Documented site assessments of potential reman suppliers in China and Brazil

  • Identified enablers and challenges based on country-specific market SWOT, legislative, and tariff assessment

  • Project resulted in client providing a rigorous, data-driven, analysis to company executives to expedite internal approvals